Our Team

As Managing Director of Safe Harbor, a family-owned group of three elderly care homes in Stoke-on-Trent and Staffordshire, I bring 15 years of industry experience and a business management degree to my role. Having managed the business for five years and become Managing Director last year, I am dedicated to resident safety and service improvement, guided by our values: Safe, Together, Compassion, and Improving. I champion staff training and internal promotion, fostering a skilled, compassionate team. My mission is to ensure Safe Harbor remains a trusted, nurturing home, providing peace of mind for families and exceptional care for residents.

Anita began her career as a care assistant and has over 20 years of experience in care homes and the community, with a focus on dementia and palliative care. She holds a degree in complementary therapy and a Level 5 qualification in Health and Social Care. Anita joined Safe Harbor in 2015, progressing to Registered Manager in 2017 and later Group Compliance Manager in 2022. She is passionate about mentoring teams, driving quality, and sharing best practices to achieve outstanding, compassionate care across the group.

Jorge Finn is the CQC Registered Manager at Agnes and Arthur, bringing 14 years of experience in adult health and social care to his role. Before joining Safe Harbor, Jorge built a career spanning frontline care, registered management of learning disability homes, dual management of two care homes simultaneously, and a regional quality assurance role overseeing care homes and hospitals — giving him an unusually broad view of what good care looks like in practice.

Jorge holds an NVQ Level 3 in Health and Social Care, an NVQ Level 5 in Leadership and Management, a BSc (Hons) in Criminology and Psychological Studies, and a CMI Level 7 Diploma in Strategic Management and Leadership Practice. He is a Chartered Manager with the Chartered Management Institute, and has completed Adult Safeguarding Lead training. His focus is on building and supporting strong teams, developing positive workplace culture, and understanding how effective leadership directly shapes care outcomes for residents.

Jorge grew up as a young carer for his mother and witnessed first-hand many of the shortfalls in health and social care. That experience is what drew him into the profession — not as a bystander, but as someone determined to be part of the solution. Since joining Safe Harbor he has valued above all the relationships built with residents, their families, and a team he describes as genuinely inspiring. Outside of work, Jorge is a qualified Divemaster and a licensed skydiver.

I have been the Registered Manager at the Place Up Hanley Care Home since September 2023. I have worked in various roles over the past 25 years in the adult social care sector.

It has been a pleasure working with The Place Up Hanley team, we have worked hard to improve the quality of care and outcomes for our residents.

Our vision is to provide opportunities for the staff team to be involved, learn, develop their skills and progress in their career. I welcome and appreciate feedback and suggestions to help the home continue to improve and go from strength to strength.

My journey in health and social care began in 2018, working within the community, where I developed a real passion for supporting people to live fulfilling, independent lives. Since then, I have progressed through a variety of roles including Senior Carer, Field Care Supervisor and Deputy Manager, before achieving my first Registered Manager position in 2023.

Throughout my career, I have had the privilege of managing services supporting people with mental health needs and, for the past three years, I have specialised in leading care homes for people living with dementia. These experiences have strengthened my belief that every person deserves compassionate, person-centred care that promotes dignity, choice and quality of life.

At Florence House, my aim is to create a warm, welcoming environment where residents feel safe, valued and truly at home. I am passionate about supporting our dedicated team to deliver the highest standards of care while building meaningful relationships with residents and their families. I believe that excellent care starts with kindness, respect and treating every individual as we would our own loved ones.